Advantages of cooperation with the club
Football Club Karpaty is the best-known brand in Western Ukraine
The average Karpaty home games attendance is around 15 thousand fans (the stats from the last three seasons), and 28 thousands for the top games (vs. Dynamo, Shakhtar). With well-selected proposal your company gets into direct contact with your purpose audience.
Most of Karpaty matches are broadcasted by national TV channels (UT-1, Inter+, TRK Ukrayina, TET, Megasport). It enables your company to cover spectator audience of the entire country.
FC Karpaty has powerful media possibilities, thus offers its partners whole range of complex advertising services. It deprives you the necessity of searching for other advertising transmitters, and you save a lot of company’s time and money thanks to that.
The partners of the club get high-quality advertising services with all wishes of Advertiser Company being taken into account
FC Karpaty is known as reliable and responsible partner
Football is the most popular sport in Ukraine. The interest in sports is growing in recent years, especially in football. Therefore partnership with football club is both perspective and prestigious
Player uniform
Player uniform is one of the most effective advertising areas for placing sponsor’s logo
FC Karpaty offers to place a logo on:
playing shirts of players (on the back, under a number, at the front, on the breast, on sleeves)
shorts of players
Players constantly appear in lenses of TV- and photo camera close ups during the game, therefore the sponsor’s logo is visible on the screen during TV broadcasts, and later, after the game conclusion, in news editions as well as on photographs in papers.
Number of contacts per season – 8-10 millions
Purpose audience:
Gender - 75% male
Age - 18-70
Level of sufficiency - middle, higher than middle, high
Substitute benches
Substitute benches are very efficient way of delivering of advertising information to general public and VIP
Two substitutes’ benches are located directly near the pitch, therefore internal advertising stickers get in the lenses of the TV and photo cameras. External advertising stickers remain in sight of viewers from VIP-sectors and VIP-lodge.
Number of contacts per season – 50 thousands
Purpose audience:
Gender - 60% male
Age - 25-45
Level of sufficiency - high
Advertising boards and banners
Advertising boards and banners get in sight of 100 % of visitors at home matches and 70 % of TV viewers.
According to researches 70% of fans use information from the boards and banners around the football field.
Sponsors get possibility to place advertisements on the offered planes, namely:
the first row along the field length: 20 bilateral boards sized 6x0.9 meters
the first row behind the goals: 24 bilateral boards sized 6x0.9 meters
the main banner row: 14 one-sided banners sized 1.5x4.8 meters
arc banners
Boards and banners are located in sight of TV cameras and photo cameras lenses
Number of contacts per season – 4 millions
Purpose audience:
Gender - 75% male
Age - 18-50
Level of sufficiency - middle
Post-game press-conferences
Every post-game press-conference is visited by the journalists of printed media, online editions and television.
At every game’s conclusion a compulsory press-conference is held with both teams’ coaches participating, which is an additional informative cause for the media.
Videos from press-conferences are used in the sports news on regional and national TV channels. Photographs and coaches’ comments are circulated by the printed media and online editions.
Additionally placing of advertising materials or company’s products during the conference is being offered.
Number of contacts per season – 5 millions
Purpose audience:
Gender - 85% male
Age - 18-65
Level of sufficiency - middle, higher than middle
Printed products
1.5 million copies of printed products are produced by FC Karpaty every season. Lots of them are often a subject of collection among the fans.
FC «Karpaty» offers placing of information and logo of sponsor on such printed products:
- Flyers (1 million of copies printed every season)
- Tickets (300 thousands)
- Season tickets (10 thousands)
- Programmes (75 thousands)
- Posters (20 thousands)
- Booklets (10 thousands)
- Car passes (10 thousands)
Number of contacts per season – from 25 thousands to 2.5 millions
Purpose audience:
- Gender - 90% male
- Age - 16-80
- Level of sufficiency - middle, higher than middle
Advertising and promotional campaigns
FC “Karpaty” players take part in photo shoots, filming of advertising videos and promotional actions.
FC “Karpaty” offers partners and sponsors to use image of players of the club with advertising and marketing purpose, to use logo and name in own advertising actions and means, possibility of handing prizes from sponsor to the best players of the match after every home game of the club.
Number of contacts per season – depends on scale of promotional campaign
Purpose audience:
- Gender - 50% male
- Age - 20-40
- Level of sufficiency - middle
Sponsor’s advertisements on official website of the club
FC Karpaty website is visited by 2500 unique visitors daily
Placing of advertising banners on the team’s site is one of the most effective and most mobile methods of delivering information to the user.
The website of the club is visited not only by the fans of FC Karpaty but also by followers of other domestic teams and Ukrainians which live abroad.
Team’s website fckarpaty.lviv.ua is the most visited sporting site of Western Ukraine and is among top five football sites of Ukraine.
Number of contacts per season – 800 thousands
Purpose audience:
- Gender - 65% male
- Age - 16-40
- Level of sufficiency - middle, higher than middle
Sponsor’s advertisements in official club magazine and newspaper
FC Karpaty – among the few Ukrainian football clubs, with its own printed media
KarpatyMania magazine is glossy, bright, informative, entertaining edition which corresponds to the highest standards. Fully colored, lustre, 68 pages, circulation: 7,000 copies.
Karpaty is the club weekly paper which tells readers about club news, informs about the news of Ukrainian and world football. 16 pages, circulation: 22,000 copies.
Both the magazine and the newspaper are spread in every oblast of Western Ukraine.
The reader audience of printed products of the football club is represented by all age categories.
Number of contacts per season – 800 thousands.
Sponsor’s advertisements in club TV studio programs
ProKarpaty TV program viewers are the residents of Western Ukraine’s 7 regions. Number of contacts per season – 1.4 millions
ProKarpaty is informational and analytic TV weekly (program duration is 30 minutes) which runs in 7 regions of Western Ukraine. ProKarpaty is broadcasted every Monday on the following channels: NTA, Teleboyman and 12th channel of Lviv television, and also in Ivano-Frankivsk – Halychyna channel, in Ternopil – ODTRK, in Lutsk – Nova Volyn TV channel, in Uzhhorod – M-Studio TV channel and in Chernivtsi – TV A channel
List of advertising services which are offered by ProKarpaty program:
- advertising video
- advertising intro
- logo in the corner of the screen
- sponsorship of rubric, contest
